Like the algorithms used by the search engines like Bing, Yahoo and Google is very easy the same goes with human mind that enjoy simplicity and consistency when it is the matter of grabbing online information. Google algorithm generally identifies the most search words used by users to rank your site and they use the simple keywords for searching. This generally means that if your website has low CTR or high rates than the method of keeping the keyword simple will improve your ranking.
Hence, these above information proofs that working with More


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